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As online shopping becomes more and more popular in the modern age, SMEs and even more well-established, time honoured brands have encountered pressure to jump on the e-commerce bandwagon and take their business online, allowing their customers to complete purchases anytime, anywhere. Delivering goods to customers quickly and efficiently, however, is a difficult challenge that many companies face. Fortunately, some third party logistics companies now provide one-stop online store logistics services, handling everything from receipt of goods, packaging, storage to delivery, making this an appealing choice for many enterprises.

The ongoing trend of online shopping has undoubtedly provided bigger and better business opportunities for merchants, especially SMEs. However, many problems must be taken care of in order to successfully sell products online, with potentially the greatest of them all being logistics. Running an online store requires the integration of many operational stages, including ordering, receipts, warehousing, packaging, transportation and delivery. Each of these stages is interconnected and cannot be disorganized. Even a slight delay or mistake in any of them (for example delivery lags, incorrect goods or damaged goods) can seriously affect customer experiences, in turn harming online store reputations and future business levels.